Based in Seattle, Washington, Cate is a marketing professional with expertise in strategy and content development. Her posts include writing samples from her work within architecture, general contracting, and commercial real estate.

100 Grand Years

The Smith Tower, Seattle's original icon, experienced a renaissance in 2012 leading up to its 100th anniversary in 2014. Following an attempt to transition the building to condos, offices were once again available to lease, and the crown jewel--the Chinese Room & Observation Deck--was renovated for tourists to enjoy and locals to rent out for events. As part of Smith Tower's marketing efforts, the website was revamped to match the new brand and attract new tenants, visitors, and clients. Below is a selection of text developed for the website, as well as examples of the new look and feel.


Tourist Attraction

The Chinese Room & Observation Deck at Smith Tower, once the tallest building on the West Coast, have offered Seattle's best views to the public for 100 years. Our elevator operators escort you in an old-fashioned copper and brass elevator car to the 35th floor where you'll step into the past as you explore the historic Chinese Room. Engross yourself in the newspaper headlines of 1910 when Smith Tower was just a lofty idea, or soak up the good luck of the room by taking a seat in the Wishing Chair. Guests are welcome to enjoy the sights of Seattle from inside - just in case you arrived on one of our famous Seattle rainy days - or outside on the Observation Deck, which provides 360° views of the city. From every angle, you'll see the best of Seattle, including the Space Needle, Great Wheel, Columbia Center, sports stadiums, Pioneer Square, and the International District, as well as our natural surroundings, including Mount Rainier, the Cascade Mountains, the Olympic Mountains, and Puget Sound. 

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Event Venue

The Chinese Room & Observation Deck, located on the 35th floor of the Smith Tower, are available for private events of up to 99 people. This truly unique and historic setting can be reserved for meetings, banquets, parties, presentations, rehearsal dinners, weddings, and receptions. Guests are whisked up to the top in our original copper and brass elevators, complete with an experienced and knowledgeable elevator operator.  

Whether your guests are Seattle natives or visiting from across the ocean, your event will be one to remember with breathtaking views and a gorgeous interior, updated in September 2012. Legend tells that the last Empress of China gifted the original decor to L.C. Smith, and today the original ceiling remains the ornate centerpiece of the room. Another popular feature is the Wishing Chair, which promises marriage to any single woman who sits in it and wishes to be married. From both inside and on the Observation Deck, one can enjoy views of the Space Needle, Great Wheel, stadiums, Puget Sound, the Olympic and Cascade mountain ranges, and Mount Rainier.

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Northgate TOD